China Appliances Target Philips Market as Incomes Double: Retail

2012-01-24
China’s demand for cheap home appliances is waning as the government phases out subsidies. In response, domestic companies are entering Royal Philips Electronics NV (PHIA)’s market with high-end devices, including a red washing machine that sterilizes shoes and can cost eight months of a family’s disposable income. Export of the fancy appliances, including three-door refrigerators, may follow if the products are successful and will ...
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