Hisense Enhances Brand Power with Leading Technologies

In 2005, Qingdao Hisense, a renowned Chinese household electrical appliances manufacturer, acquired Guangdong Kelon in the largest M&A in the history of the Chinese household appliances industry. How has the company and its air conditioner business developed in the nine years since the acquisition? JARN recently visited Hisense headquarters and interviewed Dr. Lin Lan, executive vice president of Hisense Group, and Dr. Wang Zhigang, vice general manager of Hisense Kelon, to find out.