Mitsubishi Electric Strengthening Its Presence in Europe with Specializing Brand Strategy
2018-05-20
In February 2018, Mitsubishi Electric Hydronics & IT Cooling Systems (MEHITS) announced its brand strategy of Climaveneta and RC: Climaveneta is specialized brand for comfort and process applications and RC is specialized brand for information technology (IT) cooling. During Mostra Convegno Expocomfort (MCE) 2018 held in March, JARN interviewed Carlo Grossi, CEO and general manager of MEHITS, Hidekazu Tani, vice president Technology and deputy chief operating officer of MEHITS, and Marcello Malavasi, executive director of Mitsubishi Electric Italian Branch.
