LG: Brazilian social media mavens pedal their way to more efficient indoor cooling

Since the beginning of the Industrial Revolution, what has never been in dispute is the fact that the more powerful a machine, the more power it requires. This has held true since the first light bulb and the first gasoline-powered vehicle. With petroleum reserves running dry and consumers’ focus on cleaner living, many are willing to accept lower performance for more energy savings. But when it comes to cooling a hope, comfort always wins out over efficiency.