Haier Accelerates Development of Italian Market

2020-02-10
On December 2, 2019, Haier Air Conditioner, which has been exporting its independently developed products to Italy, held a communication forum in Venice.
At the forum, Haier reported that it has achieved strong performance with year-on-year growth of 29% as of September 2019. Ever since it entered the Italian market in 1999, Haier has placed the emphasis on its own brand strategy.
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