What Should Marketers Be Saying/Doing Right Now?

As we are all finding ourselves in this unprecedented situation, it is easy to feel overwhelmed and struggle to get things done with all of the thoughts and ideas on what we should/could be focusing on. I think one of the most important things we can do right now is step back, take a breath, find out what you are hoping to achieve then then act. We all have decisions that need to be made and how we handle these is a reflection of our organization/brand.