MHI Launches First New Ad for Residential Lineup in 20 Years

Mitsubishi Heavy Industries Thermal Systems (MHI Thermal Systems) is launching a new series of commercial advertisements promoting the company’s domestic lineups of Beaver room air conditioners (RACs) and commercial-use air conditioners. The new ads, featuring a popular actress, were created to mark the 50th anniversary of the Beaver brand that was launched in 1970. The company’s aim is to reinforce the image of MHI air conditioners as a way of enhancing their name recognition and product differentiation in the domestic market.