Japanese RAC Market Regains Vitality

The Emergency Declaration has been lifted, and people are gradually beginning to return to ordinary daily living. On the weekend, streets are regaining vitality, and volume retailers of home electric appliances are beginning to concentrate their energy on summer sales campaigns. In line with the coming heat waves in summer, promotion of room air conditioner (RAC) sales is in full swing. This year, starting in May, or a month earlier than in usual years, RAC sales grew significantly, and in the context of the COVID-19 pandemic, domestic demand is practically booming due to special procurements.