3 Lessons Learned from 2020 State of the Channel Findings

The frustrating path of 2020 makes the act of forgetting challenging times – and treating business struggles as consequences of an anomalous year – enormously appealing. However, to forget the challenges of the year and the lessons learned would be a mistake. Businesses that survive difficult times and actively learn from their trials are better for it, and generally well positioned to grow with the market. As part of our 2020 industry research – the findings of which are now available for pre-order on our website – the Market Intelligence team has identified which, in our estimation, are the 3 most pertinent lessons for the industry and the ones we hope all of our members carry into the new year.