Here’s Why Samsung’s 2021 Appliances Are Putting Customization First

The events of 2020 fundamentally changed the global home appliance industry. Suddenly, our homes were transformed into offices, restaurants, gyms and more, and we now spend significantly more time interacting with our appliances. Over the course of the year, Samsung listened to users’ feedback to understand how these shifts had changed their expectations of home appliances, and analyzed those insights to select a central strategy for 2021: customization.