Our 2020 Virtual Summit: The Planning, Production and Payoff

Everyone at this point already is aware that planning any event in 2020 was like being dropped in the middle of no-man’s-land. There was practically no way of knowing what would happen with events and how to pull off something that could still meet your organizational needs. We quickly had to step back, reconceptualize planned events, learn new skills and remain agile throughout the entire planning and execution process. All the while, having very little information available on what KPI’s could gauge the success of a virtual event. In a nutshell, we basically scrapped what we had done for years and tried our best to build an event that added value to our various members and customers.