Sustainable Packaging Is No Longer a Luxury but an Essential for CPGs

The turbulent events of 2020 significantly altered consumer behavior and interaction with consumer packaged goods (CPG). These changes are impacting companies and challenging them to shift their innovation strategies for the “new” normal, according to new analysis from Lux Research, a leading provider of tech-enabled research and innovation advisory services. Developing more sustainable packaging solutions is a critical business issue for CPGs, and companies need to take on a more active role in sustainable packaging innovation to meet sustainability goals, rather than only depending on vendors.