Lux Research Identifies Opportunities Beyond Regulatory Compliance in Food Traceability and Transparency

Political, economic, social, and technological factors are all elevating the need for end-to-end food traceability and transparency, and the COVID-19 pandemic served as a force multiplier, according to new insight from Lux Research, a leading provider of tech-enabled research and innovation advisory services. While there is an abundance of reasons for agrifood companies to implement traceability and transparency tools, understanding the value of doing so is nontrivial.