Can VRF overcome the chiller mentality in the Middle East?

Even years after introduction of VRF technology to the region, there continues to be ongoing debate regarding its suitability for local projects. While much of the reluctance in the adoption can be attributed to lack of awareness on the benefits of the technology, campaigns from companies to educate the market have uncovered that a more pervasive issue is the region's short-sighted approach to project costing and traditional mindsets. Eurovent Middle East shares insights from experts.