Sustainability in the Supply Chain – The Asia Perspective

Consumers have evolved and are now more informed than ever. This shift has pushed companies to make and sell products that suit buyers’ lifestyles and the latest trends. Recently, sustainability has become one of the areas that has caught the consumers’ eye. Studies have shown that 90% of consumers in the Asia-Pacific region are willing to pay a premium for sustainable products. Meanwhile, 51% of consumers in the area ranked ‘good for the planet’ as one of their top 3 criteria when making purchasing decisions.