BFFF reveals food waste theme for first frozen food week

Helping shoppers reduce food waste will be the theme of the first Frozen Food Week organised by the British Frozen Food Federation (BFFF), which starts on 5 September with a national social media and PR campaign.
 
Launching the build-up to the week, new BFFF CEO, Rupert Ashby said: “We will be encouraging consumers to buy more frozen food by demonstrating how they can reduce the amount of food they throw away and save money.