Electrolux Re-enters Indian Market

Swedish home appliances manufacturer Electrolux announced on July 12 the launch of its first experience center in India, marking the re-entry of the company that had divested its India business in 2005. Electrolux will introduce a range of solutions for refrigeration, fabric care including washers and dryers, air purification and conditioning, dishwashing, cooking, and vacuum cleaning in a phased manner starting from July through to October 2022. This launch signals the company’s entry into the Indian consumer durables market via an omni-channel retail approach.