[Editorial] Samsung at IFA 2022: Vision Towards the Ultimate Sustainable Home

The world today faces many challenges. In particular, the pandemic has become a cause for us to back on the various challenges we’ve faced in the past, the biggest issue among those pertaining to the environment.
 
As a result, consumers have become more aware of the impact their choices are having on the environment and are practicing eco-conscious activities in their daily lives to compensate. This is especially applicable at homes where we spend most of our time. Consumers want home appliances that help create a sustainable home life.