Hot Topic Sustainability: new Special Stand “THINK SUSTAINABLY – ACT RESPONSIBLY” in the Expo & Event Marketing Dimension

At the Expo & Event Marketing Dimension in Hall 1 of this year’s EuroShop, The World's No.1 Retail Trade Fair, from 26 February to 2 March 2023, a special area conceived and designed by Messe Düsseldorf jointly with its cooperation partners IFES and fwd: is dedicated to the most sustainable participation possible in events and trade fairs.  Under the heading “THINK SUSTAINABLY – ACT RESPONSIBLY. How to create a sustainable future in LiveCom” visitors to Stand A 65 can find out how trade fair stands and event appearances can be made more sustainable. The stand will showcase examples for sustainable approaches and materials and additionally demonstrate how to already take a sustainable approach when planning and conceptualizing participations in events. The stand itself is, of course, optimised according to sustainability criteria thereby serving as a showcase for the most sustainable exhibition appearances possible. It forms part of the “Hot Topic Sustainability” of EuroShop 2023, which plays a pivotal role in all eight Dimensions.