Panasonic and Snow Peak USA Partner to Reintegrate Nature into Our Lives

Tokyo, Japan – FUTURE LIFE FACTORY (hereinafter FLF), a design division of Panasonic Corporation is pleased to announce a collaboration project with Snow Peak USA (Below: Snow Peak), a Japanese camping brand, exploring the theme of Noasobi, or “playing with nature” as it develops new products intended to deepen our society’s connection to nature, titled “Future Life with Noasobi.” The end goal of the partnership is to bring new technologies to consumers as a way to deepen our connection to nature. FLF and Snow Peak are inviting the public to test prototype products through a workshop taking place March 17–19 at Snow Peak Brooklyn.