Improving Star Ratings with Product and Consumer Insight

In today’s fast-paced and competitive retail industry, suppliers must constantly strive to stand out and attract customers. Star ratings are a crucial metric for suppliers to monitor and improve. These ratings play a key role in how retailers evaluate vendor and product category performance, as well as how consumers make buying decisions. Major retailers use star ratings to drive their risk-based programs and make informed decisions about partnerships with suppliers, closely scrutinizing categories with lower ratings.