Data overload: could even more data be a good thing?

We are awash with data. Digital technologies of all kinds are generating and capturing data at ever-increasing speed and volumes. But is this a good thing? Warehouse operators large and small have long realised that there is value in their data. Artificial intelligence (AI) and business intelligence (BI) tools are helping them release it but are themselves generating more data. If data is useful, could there be an argument to produce more of it to create opportunities for greater efficiencies and innovation?