Samsung: a Five-Year Journey to Customizing Lives With Bespoke AI

Upon hearing “bespoke,” most people would imagine a tailored suit. But the word has taken on a new meaning since 2019, when Samsung Electronics unveiled its personalized Bespoke home appliances to usher in a new era of comfort and convenience at home. This year, the product line has evolved into Bespoke AI — signifying how artificial intelligence (AI) is optimizing each user’s life in line with the company’s “AI for All” vision. Samsung Newsroom looks back on a few of the milestones along this five-year journey.