LU-VE Pioneers Green Approach

In March 2024, JARN visited LU-VE’s headquarters in Uboldo, Varese, Italy, and interviewed Fabio Liberali, chief identity and communication officer, member of the board of directors, and chief communications officer (CCO), LU-VE, who spoke in detail about LU-VE’s success with its green and high-quality approaches.

Fabio Liberali (L): LU-VE was established in 1985 by Iginio Liberali, my father, along with the acquisition of an Italian heat exchange coil manufacturer, Contardo. At that time, he and his family and friends secured 51% of the capital and financed the remaining 49% with venture capital. It was a really big challenge for them, and when they named the new company, they decided on LU-VE that stands for ‘LUcky-VEnture’, by strongly wishing it success.